Navigating the Algorithm

Tired of being at the mercy of the algorithm?
Whether you're launching a brand, scaling a business, or building a creator-led venture, visibility and traction is everything. But with constant platform changes, shadow-bans, and a flood of content, how do you stay seen, relevant, and growing?

Navigating the Algorithm brings together ex-insiders from Meta, TikTok, and digital agencies, for a brutally honest conversation on how algorithms work now, where they’re heading, and how start-ups, small businesses and solo operators can play smarter.

🔥 Hear from a powerhouse panel:

• Nickie Gibson – Founder & CEO, Alchemy8 + Chief Meta Chicks; former CEO,     Zenith Media
• Melissa Verner Green: Former Head of Agency, Meta
• Tora Brophy: Former Country Head of SMB, TikTok
• David Yip: Founder & CEO, Alumly + former CTO, IBM
• Alfie Lagos: Managing Director, Lex Lab

🎯 You’ll learn:

• What drives real reach and engagement in 2025
• How algorithms are evolving, and how to evolve with them
• The rise of founder-led content and creator-brand convergence
• How to win as a small brand without big media budgets
• Why owned audiences and community are your biggest advantage

👀 Bonus Sneak Peek:

PLUS - Be among the first to preview a brand-new media and monetisation platform designed to help founders and creators grow audience, visibility, tractioin and revenue, with exclusive access to apply for the beta launch.

🎟️ Who should attend:

Founders • Small business owners • Creators • Brand builders• Marketers • Growth hackers.
If you’re trying to grow with limited resources in a rapidly shifting digital landscape, this event is for you.

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